“Cowabunga”

Inspired by Southern California’s retro surf culture, this A&W brand extension brings a relaxed, sun-soaked vibe with a vintage twist. Drawing from the original A&W Root Beer logo, the color palette mixes rich oranges and browns with vibrant turquoise for a nostalgic yet fresh look. The iconic A&W bear has been reimagined for the coast, sporting a swimsuit and surfboard, adding a playful, laid-back touch. Striped designs, influenced by 1970s SoCal posters, bring bold energy and visual cohesion.