World Heritage Site

Crafted for Torres del Paine National Park, this logo design features the bold Rift typeface symbolizing the Cordillera Paine peaks, accompanied by imagery of the iconic three towers. Three sides of the logo boast clean, straight lines, while the fourth side has a raw, natural edge, infusing the design with balance and movement. The color palette draws inspiration from sunrise and sunset hues, with deep blue reflecting lakes and bright orange representing sunrise against rocky mountains. The brand guideline ensures consistency, with Rift as the primary typeface and Acumin Pro for body copy. Clean geometric shapes add visual interest and pops of color to the stationery and brochure, reinforcing the brand identity. Overall, the logo captures the park's essence and establishes a cohesive visual identity across all branding elements.